Perfect examples of Bros.

Bubble Bee Car Ad

 

This brochure caught my eye because it reminds me of the “Bubble Bee” car from Transformer. Not even knowing anything about this brochure, I know it’s a sports brochure, by having a car on the front. The front cover is showing the top of the car which is very eye catchy. The picture is taking up most of the entire page, except in the top left and right corner which is white. They used the car tail to use as a center piece for the main title.

 

For the main title, they used a simple clean font with all upper case. The kerning is very good as there is a very little to no space between each letter. This makes it easy to read. People can skim over it easily and be able to read it without even having to stop and read. For the subtitle which is in the middle of the page, is positioned directly in the middle in a yellow pentagon shape. In the pentagon, the words begin small and get larger as they go down. They used the same exact yellow of the car as the color of the pentagon. In fact, they only used three colors; yellow and black & white. Keeping it simple with only one bright color can work for most brochures and it did for this one.  At the bottom of the page there are two more yellow pentagons, except the pentagons are faded. The holes on the car make the pentagon shape more graphic looking.

 

Inside the brochure, there is a wide clean picture of how the car looks inside; there are 3 more pentagons however the 3 pentagons are fading as they come across the scene. In the right page they have a small description in a small simple font.

Busy Body Brochure

 

When I seen this brochure, I absolutely loved it. The cover reminds me of a fashion magazine. The one thing that is negative is that it appears to have too many colors. And it also has many lines going everywhere. When looking at the cover, I’m assuming that this is a graphic design brochure just based off of all the colors and graphic lines. The words are different colors and over lapping each other, which can be a bad thing however if the brochure is about graphics/art/fashion/etc., then this works well. But only if this is for that type of brochure. Most people want to make their brochure colorful to grab people’s attention and they do it all wrong. If people want to make there brochure’s colorful, then I would say follow the example of this. Only make things colorful only when you are discussing about art/fashion.

 

In the left hand corner at the bottom, there is black text in a medium size font that gives details of what this brochure is about. Underneath is the address in a sky blue color, followed by the colorful logo. Like stated before, this works perfectly since it an art brochure. And the colors go well together. They don’t mismatch. They are all bright, high beam, fun colors that easily go well with each other.

 

Blending colors together is a hard thing to do. Like stated before when people try to do blend different colors together, it comes out a mess giving viewers a headache to look at.        Normally when doing a brochure, people want to stick to only 2-3 colors. This person decided to 5 colors. I believe this only worked because the colors balanced each other out, they complemented each other. I also believed this worked because they used a blank white page. When I was making my postcard, I made a couple of them and one of them was a bright color postcard with many different colors. I used a bright color green to use in my background with about 8 bright colors used in words and graphics. Just wrong.

 

Once the brochure, the high bright color scheme tones down as it contains only 3 colors, blue, black and pink. They use the pink to highlight the subtext, they used the blue to indicate main points they want you to know and they use a black color to write the text. They used bright color words to indicate what they want them to remember.

 

The only thing I would change is the picture placement. They put all 6 of their photos on one page. I would have spread it out among the two pages. Or better yet, I would have put the photos, under each paragraph that the picture is related to.  I would also include a photo caption above or under the photos.

MUST READ: My Postcard BIO

Doing this postcard was a little difficult for in the beginning of the project. You ever begin a project and you find it difficult to begin but then after you finish it, you can do it with your eyes closed. That’s how I felt when I completed this project.

When this project was first posted, I quickly skimmed over the directions and didn’t read it correctly. I thought we had to make a postcard for a state. Since I recently visited Houston, Texas I wanted to use a picture of myself standing next to a palm tree. I thought it would be a perfect picture to show of the nature of Texas. I wanted the poster to some what look like a realistic postcard from Houston, so I googled image search Houston postcards to give me some ideas of what I can do. A lot of postcards had images of the city downtown buildings showing what the city has to often. Other postcards just had Houston in big bright letters, with the state flag. I grew fantasied with that. I begin to sketch out some ideas that I could do. My first sketch was designed in the state flags. My second sketch was juts a regular postcard with a sideways triangle on the side. In the triangle I was going to make the colors of the Texas flag with my picture on the outside.

I went back to google to see what writing was on most of the post cards, it was mostly “greetings from” in a soft cursive font. I decided to go about my idea. I opened Illustrator and clicked on the rectangle tool and changed it to the polygon tool. I had to change the number of sides from 6 to 3. I click on the blank page to make my triangle. Since Texas state colors, are blue, white, and red; I wanted to make my triangle those 3 colors. I use the color swatch tool and use the gradient tool to blend the tools together.

I went back to looking at Texas postcards and seen that there state shape is a star. I decided to make a star and use the 3 colors in the star instead of the triangle. I then went into Indesign to finally begin my postcard. Since I was writing about Houston, I wanted my font to be something that would be used for a cowboy movie. I used Rosewood std at 92 font. I made it large enough that the word Houston would reach one end to the other. I used the same font character to write Texas but I made the size a little smaller. I then inserted the star I made from Illustrator and place two of them on the side of the word Texas. For “Greetings From” I used Brush Script Std. font at 44 font size. I also slanted it at a 16 degree angle. Since this was a “Houston” postcard, I wanted to include the picture of me with the palm tree so I then clicked open Photoshop to crop my picture. When I went back to the directions, I read that we had to do a biography postcard (don’t know how I miss that) which really upset me because I just spent 3 hours on this postcard. With everything I did was wrong, I was back to square one.

With the Houston post card 90% completed, I figured I’ll just change the words to my name and add a biography. I changed Houston to my name using the same font and size. I then couldn’t use the star I had made so I then just made a swirly circle in Illustrator. I saved that as an eps. file to place it on Indesign. I had a brown background for my Houston postcard and that color didn’t suite me. I changed the color to a light blue blending to white. I then look at the picture of me and didn’t like it as biography picture of me. I went to look for a more professional  picture of myself. I uploaded a picture to Photoshop and changed the resolution to 300, crop out all the extra stuff and saved it as a tiff file. Once I uploaded it to Indesign the picture was very blurry. Wasn’t sure why because I did every step correctly. I did this for 3 other photos and they were also blurry so I just stuck with my palm tree photo. With sticking to the palm tree photo, I notice I had a white box around my picture that I couldn’t get rid of no matter what I did in Photoshop so I felt as if I couldn’t use a color background. 

Since the box around my photo wouldn’t go away, I worked with it. I used a white background so my picture could stand out. Since my postcard needed a lot of colors, I decided to use many colorful shapes and lines. I made 4 color triangles in illustrator and added them. I made 6 lines going diangle. I then separated my biography and placed them in 4 different boxes. I made the boxes colorful. I went back into Illustrator to make another circler swiler thing. When I was finished, my work looked like a drag queen show.  

When brought to class, my teacher didn’t like it and said the postcard would receiver a failing grade. I had to change everything. My teacher taught me how to get rid of white box. I got rid of the box, edit my picture a little bit more to where you can only see me and the palm tree and no background image. I then took away every colorful design (the color boxes, the lines, the multiple triangles). I made a light lime green color background. I kept all my font characters and sizes.