Perfect examples of Bros.

Bubble Bee Car Ad

 

This brochure caught my eye because it reminds me of the “Bubble Bee” car from Transformer. Not even knowing anything about this brochure, I know it’s a sports brochure, by having a car on the front. The front cover is showing the top of the car which is very eye catchy. The picture is taking up most of the entire page, except in the top left and right corner which is white. They used the car tail to use as a center piece for the main title.

 

For the main title, they used a simple clean font with all upper case. The kerning is very good as there is a very little to no space between each letter. This makes it easy to read. People can skim over it easily and be able to read it without even having to stop and read. For the subtitle which is in the middle of the page, is positioned directly in the middle in a yellow pentagon shape. In the pentagon, the words begin small and get larger as they go down. They used the same exact yellow of the car as the color of the pentagon. In fact, they only used three colors; yellow and black & white. Keeping it simple with only one bright color can work for most brochures and it did for this one.  At the bottom of the page there are two more yellow pentagons, except the pentagons are faded. The holes on the car make the pentagon shape more graphic looking.

 

Inside the brochure, there is a wide clean picture of how the car looks inside; there are 3 more pentagons however the 3 pentagons are fading as they come across the scene. In the right page they have a small description in a small simple font.

Busy Body Brochure

 

When I seen this brochure, I absolutely loved it. The cover reminds me of a fashion magazine. The one thing that is negative is that it appears to have too many colors. And it also has many lines going everywhere. When looking at the cover, I’m assuming that this is a graphic design brochure just based off of all the colors and graphic lines. The words are different colors and over lapping each other, which can be a bad thing however if the brochure is about graphics/art/fashion/etc., then this works well. But only if this is for that type of brochure. Most people want to make their brochure colorful to grab people’s attention and they do it all wrong. If people want to make there brochure’s colorful, then I would say follow the example of this. Only make things colorful only when you are discussing about art/fashion.

 

In the left hand corner at the bottom, there is black text in a medium size font that gives details of what this brochure is about. Underneath is the address in a sky blue color, followed by the colorful logo. Like stated before, this works perfectly since it an art brochure. And the colors go well together. They don’t mismatch. They are all bright, high beam, fun colors that easily go well with each other.

 

Blending colors together is a hard thing to do. Like stated before when people try to do blend different colors together, it comes out a mess giving viewers a headache to look at.        Normally when doing a brochure, people want to stick to only 2-3 colors. This person decided to 5 colors. I believe this only worked because the colors balanced each other out, they complemented each other. I also believed this worked because they used a blank white page. When I was making my postcard, I made a couple of them and one of them was a bright color postcard with many different colors. I used a bright color green to use in my background with about 8 bright colors used in words and graphics. Just wrong.

 

Once the brochure, the high bright color scheme tones down as it contains only 3 colors, blue, black and pink. They use the pink to highlight the subtext, they used the blue to indicate main points they want you to know and they use a black color to write the text. They used bright color words to indicate what they want them to remember.

 

The only thing I would change is the picture placement. They put all 6 of their photos on one page. I would have spread it out among the two pages. Or better yet, I would have put the photos, under each paragraph that the picture is related to.  I would also include a photo caption above or under the photos.